Service 03 / 04
Paid ads measured to the last rupee.
At real spend, the constraint stops being the ad platform and becomes what you can see. We run the funnel end to end and read it through PPC Copilot, a tool we built because the off-the-shelf optimiser could automate what it knew how to look at, and nothing else.
All five BUILT stages
How it runs
Four stages, same order every time.
No black box. You can see what is happening at every point, and you keep everything it produces.
- Audit and map the funnelWe find where spend leaks and where the journey breaks before we touch a budget.
- Build creative and pagesAds and landing pages built to convert, not just to collect clicks.
- Launch and optimizeDaily tuning against the metrics that actually move revenue.
- Attribute and scaleClear reporting on what works, then we pour fuel on it.
Deliverables
Exactly what you walk away with.
Split in two, because they are different promises. The left column is the work. The right column is the part most agencies never write down.
While it runs Stages 01 to 04
- A full funnel audit before a single rupee of spend moves
- Ad creative and landing pages built to convert, not to collect clicks
- Daily optimisation against revenue metrics, with a written log
- An attribution model you can actually read
- Monthly performance review against the numbers we agreed
What you are left with Yours, not ours
- Ad accounts in your name, with structures and naming documented
- All creative files and landing page code
- The attribution model, and the full reporting history
- A documented record of every test run and which ones won
- Monthly reviews you can hand to a board or an investor
Accounts are in your name from day one, we never run paid through an agency account you cannot access. The analytics layer is available separately if you want it in house.
Why it runs better
Why the reporting answers your questions.
At real spend the constraint stops being the ad platform and becomes what you can see. Off-the-shelf optimisers automate what they already know how to look at, everything else means exporting to a spreadsheet.
Analytics built on your account, not a template
PPC Copilot reads your campaign structure and your conversion events, in your vocabulary.
New questions do not need a vendor release
When you want to see something the tool does not yet show, we add it that week.
One view across channels
Meta, Google, LinkedIn and Amazon in one place, with GA4 and Search Console alongside, not four dashboards you reconcile by hand.
Proven at scale
Currently guiding over ₹93 lakh a month in spend for an Indian fintech.
Straight answers
Questions people ask about this one.
What is the minimum ad spend you work with?
There is no hard floor, but below roughly $3,000 a month the data comes in too slowly for daily optimisation to beat simply leaving campaigns alone. We will tell you on the call if that is where you are.
Do you charge a percentage of spend?
No. A percentage of spend rewards us for spending more of your money, which is the wrong incentive. It is a flat retainer priced on the work.
Which platforms do you run?
Meta, Google, LinkedIn and Amazon, plus the analytics layer across GA4 and Search Console. If a channel is not working, we would rather cut it than keep billing for it.
The other three
Most people start with one, then add.
Book a free call
Want this running for you?
Thirty minutes. We will show you the tools live and map out exactly how this would work for your pipeline. You leave with a plan whether we work together or not.