I build the SaaS tools other companies rent.

Building lists in Sales Navigator, warming inboxes, writing sequences that do not sound like sequences, and reading every single reply that comes back.

Across roughly 75 clients in the US, Europe and Asia, which is enough repetitions to know quickly whether a channel is going to work for you.

A manufacturer where sending more would have made things worse. The work was in who made the list, not how many were on it.

One group, one campaign, and a list built tightly enough that the volume came from relevance rather than reach.

A funding firm, four personas running against eight audience segments, all inside two and a half months.

Started out as a Mechanical Engineer, but my career took me towards marketing, where I discovered an interest in understanding customers, markets and what makes people choose one business over another.

My first marketing experience was in traditional marketing, where I worked directly with customers and learned that understanding the person behind the purchase is just as important as the campaign itself.

Moved into digital marketing and started working on Google, Meta, LinkedIn and other paid channels, gradually taking ownership of campaign execution, optimization, tracking and strategy.

Over the years, worked on 50+ projects across B2B, E-commerce, SaaS, EdTech, Healthcare, Real Estate, FinTech and other businesses, each with its own audience, challenges and growth goals.